Modern Elegance

A sassy, bold jeweler for Shanghai’s modern young woman

For Piara, a jeweler line from Shanghai based designer Elaine J, we took care of branding and packaging along with website and brochure design. The brand we felt best fit Piara was something elegant but also trendy, chic and classic yet boldly modern. 

This identity is something that we had to communicate in the brand’s logo, while considering the brand’s target market of young women between the ages of 15 to 30. We did this by creating a minimal logo that remains elegant while still emphasizing the core characteristic of femininity. Incorporated in to the smooth, clean font of the logo is a love heart, a subtle way to demonstrate a fun and playful sense of femininity while retaining the feel of quality and class.