Revamping Shanghai airports’ free Wifi portal
Situation
100 million people went through both Shanghai International Airports in 2015. A frictionless internet connection is a key variable in airport ratings. I was commissioned to redesign the outdated free Wi-Fi onboarding portal.
Challenge
The project had to make an arbitrage between user efficiency / ease of use and maximization of the advertisement space for sponsors, which finances the free Wi-Fi in the airports
Our solution
SAMDecaux was provided with two fully responsive versions of the login page to be A/B tested on user samples, to assess how much sponsor space is acceptable while maintaining a seamless experience.
The final version chosen after testing is currently receiving 1 million visits a month.
Selected projects
