Improving a consumer onboarding web portal
Situation
As a consumer finance company selling its services through partners, the easiness of consumer onboarding by the partner is of primary importance. GAC-Sofinco entrusted us to revamp the user experience of their most critical application
Challenge
The biggest project difficulty was to meet multiple requirements in parallel:
•Significantly improve the client onboarding process (time required, user friendliness),
•Turn the app into a central platform for multiple company stakeholders,
•Add BI capabilities to the platform.
Our solution
We profoundly simplified the onboarding flow, eliminating all the unnecessary steps, making optional steps non-obstructive, and provided the client with a unified look & feel for all parts of their application, with a modular system, allowing adding multiple future capabilities and features.Challenge
